You know the drill — I'm never going to sell your email address or do anything sketchy, that's gross and in poor taste. If you ever want to stop getting emails you can always unsubscribe, no hard feelings.

No fluff. No hustle. Just practical systems and strategy—Lightly Salted.

You love your work, but the running a business part? That’s the thing that drains you. You don’t want to scale into an agency, build a huge team, or spend your days managing projects instead of doing what you’re really good at.

You want a business that supports your life—not one that demands every ounce of your time and energy. You want a smooth client experience, fewer moving pieces, and systems that actually make your work easier (without turning your business into a rigid corporate machine).

That’s exactly what I talk about in Lightly Salted—my weekly-ish Sunday email that’s part operations insight, part business reality check, and always straight to the point (with a little edge, because we keep it real around here).

I share practical strategies, behind-the-scenes looks at what’s working (and what's not), and the occasional reminder that you don’t have to do it all. If you’re tired of putting admin and operations on the back burner but also refuse to build a business that runs your life, this is for you.

For the creatives who want ease—not excess.

Stay Small, Work Smart, Build Simple Systems

lightly salted

Popping into your inbox every Sunday